Word: stigmas
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...Brazilians, steer clear of the Portuguese equivalent of the N word. But the list, whose heading includes the phrase politically correct, goes on to advise against using drunks, because even alcoholics deserve respect; Africans, because the term diminishes individual nationalities; old people, because elderly doesn't carry as much stigma; and street children, because many of those young people have homes. The list also urges Brazilians to stop calling foreigners gringos, radical politicians Shi'ites, and communists, well, communists...
Maria Trumpler, Allston Burr Senior Tutor in Quincy House, points out that the policy change will have the positive effect of destroying the stigma surrounding non-honors graduates. In the past, some students have shed tears, Trumpler says, because speakers made jokes during Class Day celebrations at the expense of the 10 percent who left Harvard without honors...
...should be easy enough for Cho to recognize the secret of Hyundai's success. The South Korean company is following much the same formula that Toyota used decades ago to overcome its "cheap Asian import" stigma and become one of the world's most respected brands. When Hyundai first entered the U.S. market in 1986, its Excel sedan?an econobox with a $4,995 price tag?was an instant hit with frugal buyers. But customers soon discovered they were getting what they paid for: Excels were prone to quality-control problems and frequently needed parts replaced. Sales tanked, and Hyundai...
...last all we harborers of the insidious polyp can come out of the closet. We no longer live with the stigma of having experienced what was once one of the most dehumanizing treatments yet devised by the medical profession. President Reagan has freed us and given us undreamed of social status. Robert H. Shaver Bloomington, Ind. Mission to Mars...
...even before the new hearings open, Hutton is hurting. Said James Hanbury, who monitors financial-services companies for the investment firm Wertheim & Co.: "Hutton's sales force is nearly demoralized, and its customers are starting to hold back. Even after it's over, Hutton will still wear the stigma. And in this business, which is regulated by trust, a company's reputation means a lot. " --By Barbara Rudolph. Reported by Anne Constable/Washington and Thomas McCarroll/New York City