Word: stila
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Dates: during 1999-1999
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...line, which Lauder also snapped up. In 1995 a 22-year-old premed student, Dineh Mohajer, mixed nail polish to match a pair of light blue sandals, kicking off Hard Candy and a craze for pastel lacquers. The upstarts keep coming--makeup-artist lines such as Laura Mercier and Stila; New Agey innovators such as Philosophy and Tony & Tina--almost faster than stores can stock them. Together they capture a relatively small share of the market, but their quirky products and hip attitude influence everyone. Concedes Leonard (son of Estee) Lauder: "No one wants her mother's makeup...