Word: stilles
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...Still, it's refreshing to see brands take a risk for what seems like a good cause. But don't leave Super Bowl advertising for dead. CBS, which will broadcast the game, just sold out its Super Bowl ad inventory, and stalwarts like Coke and Anheuser-Busch are still running spots. "This is our big effort for 2010 and beyond," says Hobart, the Pepsi marketing executive. "We think it's a flagship for our company. But I would never say we wouldn't entertain Super Bowl advertising again." If Pepsi realizes it fumbled by skipping this year's Super Bowl...
Overall, the authors point out, the absolute risk of suicide was small; among the more than 340,000 cases studied, 148 men died of suicide. But the relative risk was still quite large, says study co-author Lorelei Mucci, an epidemiologist at Brigham and Women's Hospital in Boston...
...need for vaccines in developing countries is still great, and the amount of lives to be saved with immunizations for epidemics like tuberculosis, malaria, and pneumonia numbers in the millions. While many agencies and international organizations like the World Health Organization are working for similar improvements in this area of global health, the pledge by the Bill & Melinda Gates Foundation will result in vaccinations occurring more quickly, as there will be less bureaucracy to navigate and a very specific directive to follow...
...announcement are laudable, one part of Gates’s presentation of this effort has stirred some controversy—with good reason. During the initial announcement of this campaign, Gates outlined the risk of governments diverting aid normally marked for health toward climate change, emphasizing that health must still remain a top priority, even with all of the current data on global warming available. He justified a continued prioritization on health by arguing that better health worldwide will lead to reduced birth rates, thereby diminishing mankind’s contribution to climate change...
Nevertheless, Harvard does already have an impressive array of environmental courses under the Center for the Environment and is introducing courses this year like the Science of Energy, along with a handful of freshman seminars that focus on sustainability. But Harvard still lacks a cohesive undergraduate program for students to pursue these interests. In sharp contrast, students at Princeton can obtain a certificate in Sustainable Energy, and, down the river, MIT offers a minor in Energy...