Word: stimuli
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...story, however, is indeed important. “My aim has a lot to do with process, collaboration, storytelling,” says Videt. We live in worlds with so many excess stimuli, she says, but she adds that at the same time, “We are these storytelling machines; what draws us to tell each other narratives...
Commenting on the new paper, Born suggests that using sounds is more effective than smells because it lets you choose the memories you want to promote. "Auditory stimuli have the advantage that they can be very specifically linked to visual stimuli," says Born. "With odors, this kind of thing is not possible...
...bars go wrong. One party's amygdalae gets primed by proximity even as the other party's amygdalae submit to a more primal force: the need to procreate. (Past research has shown that the brain's limbic system, which includes the amygdalae, lights up in response to sexually arousing stimuli - not surprisingly, more vigorously in men than in women...
...items are rising every day. "If there's runaway inflation, it will altogether throw economic policy haywire," Roy says. "If the Reserve Bank of India resorts to tightening the monetary policy, the industrial sector, which is already under duress, will be badly hit. It will negate the recent fiscal stimuli." (Watch TIME's video "Slumdog Millionaire Opens in India...
...Gilbert and his co-authors from Harvard and the University of Virginia say the findings aren't altogether surprising. People all over the world share similar reactions to stimuli; common evolutionary "physiological mechanisms" would explain why people, regardless of culture or belief, generally prefer "warm to cold, satiety to hunger, friends to enemies, winning to losing and so on." The authors write, "An alien who knew all the likes and dislikes of a single human being would know a great deal about the entire species...