Word: stimuli
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Dates: during 1960-1969
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...Some of the links that have been established with outside business and government may have to be severed. The behavioral-science departments, which have absorbed much of the liberal arts curriculum, might well concentrate more on the moral center of man rather than his peripheral reactions to assorted social stimuli. Even the armed forces are under pressure to change in order to accommodate the new career notions. Enlisted men may never elect their officers, as some rebels propose, but they are quite likely to enjoy expanded rights and a larger measure of legal protection...
...mind-altering drugs change what you want to do. On this end of things their impact is probably for greater than other stimuli. But it is still only an extrapolation of the kinds of effects you get from food, light, and heat...
Also it seems that the philosophy behind most of the other stimuli we consciously subject ourselves to is to put us into neutral--to free us from stimulation. We eat food to free us from hunger and to save our bodies from weakness and deficiencies. We adjust the thermostat in our rooms so that we will have to feel neither cold, nor heat. We want to hang in the middle, to reach a stasis in how we feel. This is what we think of as our "natural" condition. From here, we presumably, we can experience anything that might happen...
Think of all the ways you feel. Up. Down. Eager. Relieved. Curious. Hungry. Tired. Think of sexual ecstasy. Here we have the most intense human emotion we can feel. And it doesn't bother us to know that it's made up of the mustering of chemical stimuli, the organizing of the flow of desires...
...resulted from the fact that Director Federico Fellini made it while at work on a movie based on the bawdy remnants of Petronius' Satyricon. His declared intention in making the TV film was to portray "an exalted picturesque, neurotic world," and he hoped to "activate a series of stimuli and responses." He succeeded, and not only with Burlington Industries...