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...predict the votes of the undecided? It's actually not that hard. Our brains generate automatic responses to most stimuli. As the psychologist Robert Zajonc wrote compellingly in 1980, "We do not just a see 'a house.' We see a 'handsome' house, an 'ugly' house, or a 'pretentious' house ... We sometimes delude ourselves that we proceed in a rational manner and weigh all the pros and cons of the various alternatives. But this is probably seldom the actual case. Quite often 'I decided in favor of X' is no more than 'I like X.'" Most of us pick what...

Author: /time Magazine | Title: Seriously, Who Are These Undecided Voters? | 11/2/2008 | See Source »

...class before, you may feel that you have something up your rear end for the next two days,” warned the instructor, a MAC fitness manager who introduced herself to her charges as Kate. The ensuing efforts of the class of 2012 were not expended without appropriate stimuli. The motivational music began at 8:12. Five minutes later, Kate upped the ante, creating “some ambience” by turning up the music, dimming the lights, and activating a string of Christmas lights that encircled a mirror in the front of the room. Thirty minutes later...

Author: By Christian B. Flow, CRIMSON STAFF WRITER | Title: Expanded Camp Harvard Spins into Gear | 9/9/2008 | See Source »

...speculation is that we process memory in order to solve problems. And things we should learn from, things that are particularly important or that have strong emotions tied to them, may be things that are going to be important in the future. If you present stimuli with a strong negative emotional component, the memories do seem to be more easily retrieved than neutral stimuli or even those that are somewhat positive, for example happy faces versus angry faces...

Author: /time Magazine | Title: Why Do We Remember Bad Things? | 6/23/2008 | See Source »

...when it comes to their sexual behavior," he says. Both gay and straight men, for example, tend to prefer younger partners, in contrast to women, who gravitate toward older partners. Most men are also more likely than women to engage in casual sex, and to be aroused by visual stimuli. "So I expect that some regions of the brain will remain masculine even in gay men," says Vilain. For something as complex as sexual orientation, it's no surprise that everything from genes to gender to environment may play a role in ultimately determining your perfect partner...

Author: /time Magazine | Title: What the Gay Brain Looks Like | 6/17/2008 | See Source »

...million, 166,000-square-foot building interacts with both its inhabitants and stimuli from the outside in order to enhance sustainability. The building’s windows and shades will shift according to the weather and the angle of the sunlight in order to maximize the efficiency of natural ventilation and lighting. In addition, four large atria provide the center of the complex with ventilation and natural light...

Author: By Natasha S. Whitney, CRIMSON STAFF WRITER | Title: New Stanford Facility Goes Green | 3/5/2008 | See Source »

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