Word: stitcher
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Dates: during 1960-1969
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...Finger Stitcher. And his audience knows him-as a straight, if sometimes confusing, pitchman whose lack of polish is somehow his shining virtue. "There's too much damn talk on TV," he says. "Other variety shows have skillful and amusing hosts, but they spend too much time getting into the act. The most difficult thing in the world is to shut up. Besides, whoever said a master of ceremonies had to be a glamour boy? What counts is the kind of product he puts...
...paint to the house, to buy a garbage-disposal unit, to refurnish the living room and to replace the TV set with a newer model. Consumers have become so casual about outlays that used to call for a family council that Miss Sadie Zlotkin, a temporarily unemployed coat stitcher in West Los Angeles, when asked if she had made any major purchases in the last year, could reply: "Nothing major. Only a trip to Europe." Despite a shorter shopping period this year between Thanksgiving and Christmas-and the sudden, shocked setback of President Kennedy's death just...