Word: stockback
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Dates: during 2000-2000
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...TAIL INVESTING Right when economists are sounding alarms against running up holiday consumer debt, one firm is tempting shoppers by offering a rebate that lets them save while they spend. Stockback.com sells a Merrill Lynch-managed mutual fund that allows merchants to provide Stockback owners with rebates that are funneled into their individual fund accounts. The minimum investment is $10, and there are no transaction costs to customers. But that's not carte blanche to click up all the PlayStation 2 games your kids' hearts desire. The typical $100 spent would siphon less than $5 back into the fund...
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