Word: stocke
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Dates: during 1990-1999
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...Pepsi, his new soft-drink sponsor. It was only fair. He won the Pepsi 400 while representing Coke. The two cola giants went wheel to wheel to roll up Gordon's endorsement, one measure of the man's crossover status as a national marketing icon. With two Winston Cup stock-car championships in the past three seasons, the California-born, Indiana-honed speed merchant is one of the hottest athletes in an even hotter sport...
...into a broader marketplace, but he is also taking NASCAR with him. They are like drafting partners, the racing strategy in which two cars driving bumper to bumper together can go faster than either individually. In the 50 years since NASCAR, the popular acronym for the National Association for Stock Car Auto Racing, crawled from the beaches of Daytona, Fla., and dirt tracks of the Southeast, it has evolved into a national draw and a coveted marketing vehicle. It has even ventured into that signature business of brand overextension, NASCAR theme restaurants. For drivers such as Rusty Wallace, Dale Earnhardt...
Wall Street may also be starting to wonder. After a long run as one of the brightest stars in the Dow firmament, the company's stock has slipped 10% in the past month. The good news is that Disney remains the world's most beloved entertainment brand name--a kind of profitability triple threat that uses movies, theme parks and merchandise to turn every hit into a volcano of revenues. But some analysts are worried that its fabled pre-eminence in the animation arena has eroded since its Lion King days and that its theme parks face newly ferocious rivals...
...have become mainstays in post-season play. Cashing in on that success, the club's controlling shareholder, Cleveland investor Richard E. Jacobs, sold 4 million shares at $15 each to raise $60 million. One hopes his many new partners are rabid baseball fans with no economic need for the stock actually to rise. Because...
...very peak of a hoops dynasty that included NBA championships in 1981, '84 and '86. They made it to the finals in '85 and again in '87. But their great players started leaving soon after, and the team has been "rebuilding" for nearly a decade. Oh, yeah, Celtics stock has been anything but a slam-dunk, soaring from $18 1/2 to just over $20--in 12 years. Even if you count dividends, the return on Celtics stock has been as exciting as a brick clanking off the Fleet Center rim. Expect no more from the Indians' stock. (By week...