Word: stockely
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...Morgan Stanley's stock, down 63% over the last year, giving you anxiety attacks? Does GM, which has lost 75% over the last year, make you want to drive a car off a cliff? Well, you could always, as so many investors do, try to forget your sorrows by pouring your passion into your favorite football or baseball teams. Or, you could buy some shares of LeBron James (ticker symbol: KING), who was up almost 400% on October 2. Or grab PMAN (no, not that's shorthand for notorious footballer Pac-Man Jones) the ticker symbol for Peyton Manning...
...Investors have always loved to use sports metaphors, but now they can combine the two national past times even further. In the midst of a historically awful week in the stock market, OneSeason.com, a new website that allows users to trade virtual shares of sports stars, made its debut. Sites like the Hollywood Stock Exchange have offered a similar market for actors and movies, and now the concept is trying to take root in the sports world. And while your cash isn't actually funding King James - don't expect a dividend check from his highness - the profits or losses...
...long to learn how to play. A trader can deposit up to $2,500 into an account over a 12-month period, and then electronically buy and sell "synthetic ownership interests," a convoluted name for fake shares, of current baseball, basketball, football, and hockey players. Like any self-respecting stock site, the home page details the day's biggest winners and losers, as well as which traders are red-hot. You can easily access data on each athlete: performance charts, shares outstanding (which start anywhere from 50-250 depending on demand, and can change when the stock splits, which happens...
...site remains successful, sports marketers might want to pay attention. The price paid for an athlete's synthetic share could be a pretty sharp measure of fan perception. With an estimated 30 million people now participating in the $800 million fantasy sports industry, sports stock just might fly. After all, in our sports addicted society, one should never underestimate the desire of fans to find a new competitive arena to play in. "There are bragging rights involved," says Mike Meyer, a law school student from Cleveland who has already invested $1,000 in the OneSeason market, and, he quickly adds...
...steps to resolution are reasonably clear and unsophisticated. Acts of physical violence are visited upon one another's person or property, and the whole thing blows over. Women? Nu-unh. We savor the discord. We draw it out. We share our contempt with our friends, like a useful stock tip, or really good salsa. And then we all go hate together: a mutually encouraging group activity for when the book group gets quiet...