Word: stockings
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Dates: during 1990-1999
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...April 1956, I got lucky and landed a job as a business writer at TIME. "Son," my interviewer had asked, "do you know anything about business?" Stretching reality like bubble gum, I replied, "Sure, sure, I like business very much." In fact, I didn't know a stock from a bond. But I got the job anyway...
...century, to 1882, when three striving journalists--Charles Dow, 31, Edward Jones, 27, and Charles Bergstresser, 24--started Dow Jones & Co. to pick up news and gossip and then peddle them to brokers, bankers and slippery speculators. In 1889 Dow Jones launched the Wall Street Journal, a four-page stock-and-bond paper. Price: 2[cents]. As Edward Scharff writes in his book about the company, Worldly Power, "The Dow Jones messenger boys and reporters hustled advertising and subscriptions while they made their rounds... Much of the financial advertising in the Journal was placed to buy the newspaper's silence...
...what the heck, happy days were here. RCA's stock, for example, rocketed in 1928 from $85 to $420. And the Journal's circulation surged to 56,000--just before the party ended. The fury of Black Tuesday, Oct. 29, 1929, was grossly underestimated by the press, TIME conspicuously included. Business journalists commonly wrote that the worst was over. Not even close. The Depression bit so deeply that the Journal almost died...
...precisely at this awful moment that Henry Luce, the visionary Yalie who had fathered the newsmagazine in 1923, sought to produce a "literature of business." He wanted something much more than the stock quotes and carloading stats that dominated business journalism, and he got it by starting what he called "the Tycoon's own magazine," FORTUNE. The monthly was elegant, oversize, printed on parchment; amazingly priced at $10 a year; the originator of the lengthy, often condemning, corporation story--and an instant...
Malcolm took charge in 1964 and found the go-go '60s a perfect platform for stories about swaggering entrepreneurs very much like himself. He put more emphasis on stock-market advice and edgy corporate pieces and used charm, guile and arm twisting to ratchet ad sales. He also promoted the hell out of his magazine, becoming the most influential Harley biker, hot-air balloonist and Faberge-egg collector...