Word: stockings
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Russia is in the middle of a revival in moonshine not as a cheap way to drink, but as a hobby and craft. Actors and musicians have revealed their recipes to magazines. Indeed, Russian liquor store shelves and supermarkets now stock a product that uses the appeal of bootleg as its selling point. "I talked to my friends about my idea for sometime and we came to the conclusion that making samogon, would be a great business model," says Nikolai Poluetkov the manager of Kosogorov Samogon, which calls itself the first moonshine to have a license. "We spent 2003 looking...
...number's association with Friday, however, didn't take hold until the 20th century. In 1907, eccentric Boston stockbroker Thomas Lawson published a book called Friday the Thirteenth, which told of an evil businessman's attempt to crash the stock market on the unluckiest day of the month. Thanks to an extensive ad campaign, the book sold well: nearly 28,000 copies within the first week. In 1916 the book was turned into a feature-length silent film...
Wall Street's superstitions about Friday the 13th continued through 1925, when the New York Times noted that people "would no more buy or sell a share of stock today than they would walk under a ladder or kick a black cat out of their path." Some stock traders also blamed Black Monday - Oct. 19, 1987 - on the fact that three Fridays fell on the 13th that year. The Stress Management Center and Phobia Institute estimates that $700-$800 million dollars are lost every Friday the 13th because of people's refusal to travel, purchase major items or conduct business...
Things aren't as dire on the American stock-car circuit. But without question, NASCAR, which kicks off its racing season with its most prestigious race, the Daytona 500, on Feb. 15, has stalled. More than any other major pro sport, NASCAR depends on corporate sponsorships to fund its operations. Those logos splashed all over a driver's racing suit aren't just for show. The sponsorship has grown to the point where the more corporatized circuit has alienated a portion of the sport's beer-drinking core. And as these companies pull back on their marketing budgets...
...auto industry, which has required a massive bailout to save it from destruction. The Detroit Three sponsor teams and races and offer engineering support for the drivers and their crews. General Motors and Ford are among NASCAR's biggest television advertisers. Even Toyota, which controversially entered stock-car racing two years ago, expects a nearly $3.9 billion full-year loss, its first since 1950. An auto failure would be catastrophic for the sport. "The uncertainty of it all is what keeps you up at night," says NASCAR chairman and CEO Brian France. "You know, trying to figure out where...