Word: stockings
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...products in the supermarket started out as the private stock of folks like the Fergusons. New foods are more likely to be designed and market-tested by corporate scientists, who could just as easily be making new pharmaceutical products. The Fergusons represent a growing flock of middle-aged foodies who are convinced that their homespun concoctions could be big sellers at the cash register. Of course, no one says it's going to be easy. But if you want to sell your favorite food to the public, there are lots of lessons to learn from the challenges faced by those...
...start a company. Their business naivete was a plus, helping them avoid many common mistakes of the dotcom age. For instance, the site went live before Page and Brin had thought to hire a webmaster. So while search giants like Yahoo were filling their home pages with news headlines, stock quotes and sports scores, Google had nothing but a search box and logo. "Other companies would boast about how users spent 45 minutes on their site," says Page. "We wanted people to spend a minimum amount of time on Google. The faster they got their results, the more they...
...Mozart, a manager who has mastered the monetary metier. He's our Shakespeare, a financial writer who puts everyone else to shame. He's our Joe DiMaggio, with a stock-market hit streak that will never be bettered. He's also our George Bailey, the too-good-to-be-true capitalist. And if he weren't such a nice guy, we would all be jealous of him instead of in awe of him and his plainspoken nature...
...have tried to portray him as a crotchety Nebraska coot who has lost a step. The reality is that Buffett is simply a capitalist who genuinely believes our species is capable of reciprocal altruism. His number should be retired, his jersey hung from the rafters of the New York Stock Exchange, and the pantheon closed because he has no equal in the game...
Johnson, 42, has seen to it that Fidelity's technology is the envy of the industry. An analyst can walk out of a CEO meeting anywhere in the world and within minutes determine which fund managers are interested in the stock, and file a research note to them. Now she's reinvigorating a performance-driven culture, giving Fidelity some sizzle by encouraging managers to make bigger bets on their best ideas. That's how Peter Lynch turned Fidelity into a household name. Ned Johnson has been speaking for the firm during the fund scandals that erupted last fall...