Word: stolichnaya
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...Pour some Stolichnaya Vanilla Vodka...
...blue chip to help deflect acquisition costs is Pernod Ricard's recent $120 million deal with SPI Group to extend its U.S. distribution rights for Stolichnaya--second to Absolut vodka in the U.S. and second globally--to the rest of the world. "Good for them," says New York City--based industry expert Steven Olson, whose clients include Diageo. "Owning a brand is one thing, but what are you owning? Distribution of Stoli will be far more profitable than owning Grey Goose [bought by Bacardi for $2 billion]. It's a much smarter move...
...which is deemed fit for the airwaves. Many other distillers are touting their flavored malt beverages to go up against the beer companies--and get exposure. Drinks such as Bacardi Silver, Captain Morgan Gold (also by Diageo), Jack Daniel's Hard Cola, Skyy Blue, Sauza Diablo, Smirnoff Ice and Stolichnaya Citrona contain no distilled spirits but look a lot like their hard-core siblings...
...affordable wine list hails mostly from Europe and California, with a good range of wines by the glass. The bar also features a selection of intriguing martinis, such as the Arabic Coffee Martini with Stolichnaya Vanil, splashes of Kahlua and Frangelico and a shot of Arabic Coffee; and the Moonlight Martini, a concoction of Bombay Sapphire with Parfait Amour, fresh lemon and a splash of Yellow Chartreuse. Under the guidance of our chipper, black-clad server, we took a bottle of Taurino Notarpanaro, a versatile and smooth Italian red that complemented our adventurous appetite for variety. Alas, as a reminder...
...trip to Blanchard's in Alston will do the trick for either Absolut or Stolichnaya connoisseurs. Though Boym drops a little caveat, warning that "in Russia itself there is a real vodka crisis going on at the moment, with many counterfeits at the market and rising prices...