Word: stolley
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Dates: during 1974-1974
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...didn't start this emphasis on stories about people; the Bible did." This week Time Inc. takes its co-founder's thought a large step forward by bringing out PEOPLE, a new magazine based on the old journalistic precept that names make news. Says Managing Editor Richard Stolley: "We're getting back to the people who are causing the news and who are caught up in it, or deserve to be in it. Our focus is on people, not issues...
With its lavish use of pictures and its breezy tone about personalities, PEOPLE is bound to remind some readers of other Time Inc. publications. Stolley, 45, a former assistant managing editor of LIFE, cautions against instant analogies: "PEOPLE is not a reborn LIFE in reduced size, and it is not the People section of TIME stretched to 50 editorial pages." What PEOPLE actually is should become clearer with each new issue, but Stolley foresees no problem in establishing the magazine's identity: "There is nothing abstract about our name. People are what we are all about...