Word: stonings
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...diamonds and other gems. Also the tanzanite industry has been eager to position itself as modern miners, environmentally responsible and energetic in helping finance schools, roads and water management for surrounding communities. Jewelry-design team Anthony Nak of Austin, Texas, last year created a 12-piece collection featuring the stone to raise money for Tanzanite Foundation projects because they looked to the future. "The discovery of tanzanite changed the way the nomadic people there live forever. In 15 years when that supply runs out, what's going to happen to them?" says Anthony Camargo, half of the Anthony Nak team...
Although tanzanite was formed some 585 million years ago, it was not "discovered" until 1967. Nomadic Masai tribes had pried balls of the stone from outcroppings on the surface of the earth, but it was only when outsiders noticed that the stone took off. One of them, Manuel D'Souza, an Indian tailor living in Tanzania who was a hobbyist prospector, helped bring it to the attention of Tiffany, and the New York City jeweler signed on for an exclusive. Tiffany is said to have named the stone tanzanite?after judging the technical name, blue zoisite, to be too close...
Rarity is an effective selling point, but dominating a category is better. The Tanzanite Foundation's new ad campaign, "Be Born to Tanzanite," is an attempt to position tanzanite as the stone one gives for a birth. And the De Beers parallels continue. In 2005, in a controversial move, TanzaniteOne switched to a "sightholder" selling system in which all the better production is reserved for six preselected clients who buy at a price fixed by TanzaniteOne. The move appears to have helped stabilize prices, which is reassuring for retailers and final consumers, but it smacks of the diamond cartel. However...
...lasting way. "When Ben Affleck gave Jennifer Lopez a pink-diamond ring, pink-diamond sales?and even pink-sapphire sales?shot up. It was phenomenal," notes Adrian Banks, managing director of TanzaniteOne Trading. "Then it was over. It was a fashion thing. Tanzanite is not a fashion stone; tanzanite is better than that...
...answer lies in Maurer's background. An agriculturist by training, he came to Bhutan more than 30 years ago to help the remote kingdom develop a dairy industry, before staying on to open his guesthouse in a traditional stone building that was once the home of the King's sister. Maurer's professional expertise, as well as the pristine environment, ensure that the food at the guesthouse will be among the freshest you've tasted. Vegetables are from the garden. The jams, honey and bread (apparently a favorite of the Queen Mother's) are homemade. The butter and cheese...