Word: stopping
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...looking at an ad and being vaguely aware of it are two different things. Plenty passes through our peripheral vision, but because of the way the eye works, we only thoroughly see things that we stop at and observe deliberately. By that measure, people in the study saw 36% of the ads on the pages they visited - not a bad hit rate. The average time a person spent looking at an ad, though, was brief - one-third of a second...
...Interestingly, people who were just browsing the Web looked at only 5% more ads than those trying to accomplish a specific task. Even when we're on a mission, we're still fairly willing to stop and look at an ad. However, there was one sort of website where ads rarely registered: pages built around search boxes. Think Mapquest or Expedia. Google's tribute to white space on its home page might be sleek design - or it might have something to do with knowing that no one would look at an ad there anyway. (See 10 ways Twitter will change...
Burke's new assignment came with an impressive title: Prefect of the Supreme Tribunal of the Apostolic Signatura - essentially chief justice of the Vatican's highest court. But the job, which involves hearing appeals of lower-canon-court rulings on issues like annulment requests, did not stop him from commenting on American politics. In January he charged that the United States Conference of Catholic Bishops was responsible for Obama's victory because it overwhelmingly approved a document suggesting that Catholics could consider issues besides abortion when deciding how to vote. The conference's in-house news service, he added, failed...
...lead author and an assistant professor of pediatrics at the Medical School. “This [report] is a reminder to practitioners that if adult survivors of cancer have multiple medical problems they may also be having significant emotional distress and it’s important to stop and ask them about that...
...Tymoshenko has also been praised by many for implementing sweeping measures to try to stop the spread of flu. She has made every effort to appear on top of the situation, personally going to meet a shipment of the H1N1 vaccine Tamiflu at Kiev's airport on Monday. One doctor who asked not to be named in the hard-hit Lviv region praised the Prime Minister's actions. "Politicians are aggravating the situation by making so much noise," she tells TIME. In addition, Glenn Thomas, a spokesman for the WHO team that's been dispatched to Kiev to assist Ukrainian...