Word: storck
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Dates: during 1990-1999
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Maybe so. Of course, pro wrestling has enthusiastic fans as well and it's not exactly considered prime real estate for advertisers. GeoCities is "not getting a Wall Street Journal demographic," agrees Peter Storck, head ad analyst at Jupiter Communications. "It remains to be seen how valuable the ad space around amateur content...
...million. That's the Internet Advertising Bureau's final tally, released today, for advertising sold online in the final quarter of 1997. It brings the year's total to $907 million, up a hefty 240 percent from the previous year. But is it believable? Even Peter Storck, head analyst for online advertising at Jupiter Communications -- whose own prediction last June of $940 million was amazingly prescient -- is skeptical. "Don't forget that the IAB's mission is to promote online advertising," he points out. "The reporting members have a stake in making online advertising look like it's growing fast...