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...you’ve ever been on an endless hunt for, say, a classic Elizabeth Bowen novel that hasn’t seen shelves since before 1923, then the Harvard Book Store might be just the place for you. Beginning this Friday, customers can use the store??s new “Espresso Book Machine” to select a book from millions of titles now in the public domain that will be printed and bound right on the spot, presumably akin to the way that a coffee machine instantly fills a cup of coffee. Needless...
Store Marketing Manager Heather Gain said owner Jeffrey Mayersohn ’73 bought the machine in pursuit of a broader vision for the store??which he took over from long-time owner Frank Kramer last October. “He would like to provide customers with every book ever written,” Gain said...
...Harvard Book Store, where customers can see the machine starting this Friday, Gain said regulars won’t have to worry about the new technology changing the store??s feel...
...Night Out. Billed as “a global initiative to promote retail, restore consumer confidence, and celebrate fashion,” amidst an economic recession, the event took place throughout the five boroughs of New York City—with designers and celebrities stationed at nearly every other store??and in cities from London to Beijing. “Let’s make shopping fun again,” designer Isaac Mizrahi exclaims in one of the event’s promotional videos.Though Boston isn’t included on the cosmopolitan roster of participating cities...
...community. We really believe it will sell,” Scheirer said. The Harvard Book Store set up a display in its storefront as well as inside the shop using photos from the book. Cambridge-centered displays are typically geared toward tourists, said Heather L. Gain, Harvard Book Store??s marketing manager. But Gain said she believes the display will attract Cambridge residents as well. Lotman, who was raised outside Philadelphia, fell in love with Boston when he visited as a 13 year old, he said. He moved to Cambridge in the early 1990s...