Word: store
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Dates: during 1950-1959
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...prizes in the Harvard-Brown Football Forecast contest. The winners include Henry S. Berman '61 (Elsie's), Andrew N. Brown '61 (Coolidge Cleaners), Henry J. Colombo (Ferranti-Dege), John L. Harte '61 (Barnes and Noble), Daniel J. Rubin '60 (Mike's Club), and Russell P. Schwartz '62 (Harvard Book Store...
Since customers are becoming increasingly suspicious of a store's cut-price tags, many a merchant and manufacturer have joined up in a new scheme to fool the customer by promoting a "manufacturer's list price." The manufacturer advertises a "suggested retail price," which is much higher than he expects the retailer to charge, tickets his merchandise or stamps the delivery carton with the inflated price. The retailer can then drastically cut the price, show the customer the price stamped on the original carton as proof of a huge bargain. One lawnmower manufacturer advertised last spring...
...drove a hard bargain. The retailer helps him kid himself. And the retailer and the manufacturer get together to back up their inflated price." Many a merchant blames his competitors, says he would like to stop, "but I have to do it to stay in business." In rare instances, store executives are hoodwinked by their own buyers. One San Francisco department store found its buyer offering ladies' wool coats at "$14.99, formerly $19.95 to $25.95." It turned out that every other store regularly sold them at $14.99. The buyer's excuse: he wanted to make his department look...
...Polks, a large Chicago discount house, recently got a shipment of $49.95 record players that really had listed for that. But when it put them on sale at $18, it made no mention of the old price because: "the comparison would not have been believed." As a result, many stores are changing sales tactics. The J. L. Hudson Co., Detroit's top department store, no longer allows "was-is" advertising in its newspaper or house displays; instead, it insists on such low-key language as "on sale" or "specially priced." Downtown stores in Chicago, Milwaukee and Indianapolis have agreed...
Since World War I, the fingers of Susie -and her sisters-have become as nimble as professionals-and thereby started a new kind of home sewing boom. In the 1920s women who could not afford to buy even cheap store dresses did most of the home sewing. But no longer. Women are still sewing to economize-but on the fanciest dresses that Paris can design. Inundated by fashion news, furiously taking up and letting down to keep in style, some 35 million women are sewing profits for an industry that will reap close to $1 billion this year. Home sewers...