Word: store
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Dates: during 1950-1959
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...ground of shoppers, fair game for the motivational researchers, who take dead aim with all the analytical gimmicks under the supermarket sun. They claim, for instance, that the undecided mass of supermarket shoppers -they call them "emotionally insecure"-really do not know what they want when they enter a store and often are not sure what they have bought right up to the cash registers. In tests, researchers paid for housewives' purchases, led them to another market and asked them to shop again for the week's groceries. There the women bought an entirely different basket of goods...
...methods to gain preferential treatment. Some companies resort to toasters, TV sets and other gifts (though rarely straight cash) to get the edge over competing brands. But most companies depend on their traveling sales representatives to wangle more space for their products. It is considered perfectly legitimate to help store managers "arrange" their shelves, even though the "arrangement" often winds up with a competitor's product buried out of sight and reach. Such sharp practices are gradually dying out because companies can work a much better deal with top management on a chainwide basis. Merchandisers argue for special space...
...Nikita Khrushchev's Russia the "new class" of elite bureaucrats is learning to have class. Moscow's GUM department store now features the sack, as well as Western-style swimsuits (see cuts). Explains the fashion show commentator: "The masses will grow accustomed to dresses as high as 14 inches from the floor." But neither the masses nor the class will be able to buy the dresses-only the materials and patterns. The cost for one dress: about two weeks...
Recalled to Rome in 1921, Father Agagianian became vice rector (later rector) of the Pontifical Armenian College. He added to his store of languages-he is now fluent in eleven, including English, Russian, French, German. Italian, Latin, classical Greek and Hebrew, and understands, but does not speak Arabic...
...Japanese custom got a new-and somewhat surprising-raking-over in Tokyo last week. On display at the Shirokiya Department Store went more than 70 foreign-made products alongside Japanese copies so cleverly done that only an expert could tell which twin had the patent right. The purpose: a campaign by the Japanese government to shame businessmen out of pirating foreign designs. Said the Ministry of International Trade: "This exhibit is an appeal to the Japanese people's conscience...