Word: store
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Dates: during 1960-1969
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Orders of Magnitude. In the summer of 1968, on a philanthropic whim, Brand loaded 40 books and assorted merchandise into a battered 1963 Dodge camper and toured New Mexico's hippie communes dispensing tools and practical advice to the new settlers. That original Truck Store turned a modest profit of $300, and Brand decided to expand into a mail-order operation that would provide wider, more efficient dissemination of theory, fact and artifact. Working for months with a small staff of testers and contributors, he turned out a catalogue with a first print order of 2,000. The book...
...pages, the catalogue lists more than 300 items, each of which may be ordered directly from the manufacturer or from the Whole Earth Truck Store in Menlo Park, Calif. They include books (mostly old), magazines (mostly new), potters' kick wheels, tape recorders, solar stills, Kaibab boots, programmed reading cards, natural foods, Aladdin lamps and a list of experimental schools compiled by John Holt, author of How Children Fail...
...soon become a collector's item. Brand plans to cease publication in 1971. "If by that time there aren't people and ideas around doing a better job than we have, then we'll have failed," he says. Brand expects to keep the Truck Store operating as a mail-order service, but his personal plans are indefinite-to say the least. "I may just spend a while having fantasies," he says. "But 1971 is a long time from now -like a generation...
...major hotels to help satirized matrons into limousines, and a pall of gas was spreading haphazardly about the city. The whole affair came off as very South American. So this is what they've been warning us the universities might become, I thought. And then, coming across a book store that had also had its plate glass busted in, I knew I wanted no part of it any longer...
Zavelle claimed, however, that the Coop could not legally discontinue stocking GE products for the explicit purpose of supporting the strikes' demands. "A 'secondary boycott' [a store's refusal to buy products from a company whose workers are striking], subject to interpretation from our legal counsel, is illegal," he said last night...