Word: stored
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Dates: during 1990-1999
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Certainly, off-line merchants did their best to get rid of us. We've been going to the same malls with the same stores for a generation now, sipping Orange Juliuses as we wade past the Limited on the way to the food court. If you were cool, if you "got it," you shopped online: it was convenient, it was competitively priced, it was fun. Web retailers like Amazon could even engage the intellect, making recommendations and offering a venue for shared literary criticism. When was the last time a salesclerk offered that kind of guidance? "People are more...
...line toy retailers, that kind of problem solving was intimidating enough to keep them on the sidelines during the holiday season, caroling that the Web was just a passing phase. As late as last year, Robert Nakasone, then Toys "R" Us CEO, was more eager to talk about store redesign than Web strategy. Toys "R" Us has had problems with its stores...
...Mart's website so crummy? Product selection has improved recently, but it's still puny. The design is underwhelming; search and navigation tools are weak. And don't try returning something bought online to a store. "It's the biggest toy seller in the country, and its toy site is terrible," says Forrester Research analyst David Cooperstein...
Mighty America Online just signed up to help pass out the punch. Last week Wal-Mart and AOL confirmed plans to launch a co-branded, low-cost Internet service by next spring. In-store kiosks will help introduce shopping at wal-mart.com--and probably the new ISP--to the yet-untapped market strolling Wal-Mart's aisles...
...Stone, a 33-year-old mother of two in Evanston, Ill., who pointed her mouse at Peapod.com a year ago and never looked back. "It has changed my life," she says. "Instead of running into a store with a kid under each arm, trying desperately to avoid a meltdown, buying 20 things I didn't want, I've got the time to think about what I need. It's made me a better shopper...