Word: storefront
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After only a year in the Square, the Adidas athletic-wear store at the corner of Mass. Ave. and Plympton St. quietly closed its doors last week-leaving only an empty, boarded-up storefront in the high-visibility location...
...delighted," said Louisa Solano, owner of the Grolier Poetry Bookshop. From the window of her store, Solano faces the Adidas storefront. "I'm glad to know that the Harvard community had greater taste than the store assumed they had," she said...
Square shopowners say they believe an uninviting storefront and poor marketing devices caused the athletic store's quick demise...
...just weren't impressed with anything they did over there," he said, gesturing to the empty storefront. "The way they conducted themselves-I can conclude that they had no pride in their product-from the upkeep to the storefront...
...pursuit of her own line, Nicole Vaughn took her design training and experience downtown to East 7th Street. With a storefront reminiscent of a girlfriend's bedroom, Nicole Vaughn offers classics with a modern flair. "Every time you walk in it's a different store," she explains. Her mix of casual, comfortable separates coordinated to suit the ever-changing needs of the creative working woman has a dedicated following. Her clients have been known to come in with sketches, especially for special occasion dresses ($150-$300). Vaughn is passionate about a shopping atmosphere and clothes that flatter all figures, including...