Word: stores
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Dates: during 1950-1959
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Selling by Underselling. Though the bait advertisers' products differ, their methods are the same. Each offers an item at a ridiculously low price as a come-on, to get into the prospect's home or get the housewife into his store. Then the salesman tries to switch the prospect to a high-priced model. For example, in Cleveland last week, a housewife answered a TV ad for "a brand-new Free-Westinghouse* sewing machine for $50." When the friendly salesman turned on the machine, it made so much racket she thought it would scare her children. When...
Rhinestone Yo-Yos. COMPRE HOY Y PAGUE MANANA! shouts a huge sign atop Sears, Roebuck's mammoth Caracas department store: BUY TODAY AND PAY TOMORROW! On time payments, women in pipeless hillside shanties buy U.S.-made washing machines, and happily lug water in buckets on their heads to fill them. Specialty shops sell canned Spanish cuttlefish, rhinestone-studded yo-yos, TV sets and a potent local liquor disarmingly called La Economica. The 4,000 millionaires who set "two Cadillacs in every garage" as their standard enjoy such diverse luxuries as art collections, a drive-in that serves chilled martinis...
This performance, which looks intelligent, does not strain the brain of even the flightiest hen. If properly conditioned, she will go through her act in a department-store window, unconscious of traffic noise or applauding spectators. The only thing that matters to her is the reward, and she has been taught what...
LORD & TAYLOR moved in on staid Philadelphia this week with all the whistle and whee of a Hollywood premiere. To open its new suburban branch, Manhattan's Lord & Taylor decorated its store entrances with 75,000 dogwood blossoms plus immense, palpitating pink velvet hearts inscribed "Lord & Taylor Just Loves the Land of Brotherly Love," and prepared to spray all visitors entering its doors from a 10-gal. (1,280 oz.) tank of Shalimar perfume costing $20 an oz. retail...
...white buck is still the number-one shoe on the Tiger campus, outselling other shoes, 20 to 1, in the University Store, the Dally Princetonian reported yesterday...