Word: stores
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Dates: during 1950-1959
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Inside the two houses, little had been left to the imagination. Simpering store-window dummies posed on the uncomfortable upholstery of government-surplus furniture. A laughing two-year-old perched precariously on the back of a chaise longue; a young woman postured in leg-revealing shorts. Upstairs a sleek blonde feigned innocent sleep. In one cellar, pajama-clad parents had herded their kids into wooden FCDA shelters, as if they had just been awakened by the wail of a warning siren. In every room, dummy Americans waited for the works...
...course the problem facing the man about to enter the retail field, whether to stake his chips with a large or small firm, with a single store or with a chain cannot be answered...
...battle between the single store and the chain store has been in progress ever since the close of the Civil War, when the chains first began t spread out over the country...
...through standardized methods of operation, efficient management, scientific location, and the advantages gained through quantitative buying, the chains have taken almost half the total sales volume away from the independents. But the necessity for standardization in the chain store will prevent it from ever eliminating the small merchant with his personal contacts with the customers...
...advantage is with the chains, and large independents in attracting college graduates into the field, yet the dominating attraction of the retail trade can be found in any part of the tremendous field, from the grocery to the specialty store to the department stores...