Word: stores
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Dates: during 1990-1999
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...looking for things that are a little more quirky," she says. "There aren't necessarily 1,000 copies of the new John Grisham book in the store, but there are hundreds of books you can't find anywhere else...
Customer service is also a source of pride--and profit--for WordsWorth, Burkin says. She says the store always has at least five people specifically responsible for looking up titles at customers' request...
Still, the store has had to adapt in the face of on-line giants...
...store's biggest draw, according to Burkin, remains "its indescribable nature"--specifically, its multi-level layout and the short outdoor jaunt required to travel between sections of the store...
Burkin estimates that WordsWorth does about 12 percent of its total business through its Web site, which offers the complete list of titles available in the store...