Word: stores
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Dates: during 1990-1999
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Then, like so many people in the communications business, he was at the right place at the right time. On April 14, 1912, Sarnoff was working at the Marconi station atop Wanamaker's department store when he picked up a message relayed from ships at sea: "S.S. Titanic ran into iceberg, sinking fast." For the next 72 hours, the story goes, he remained at his post, giving the world the first authentic news of the disaster. Did someone...
...crippled the housing industry. Returning veterans, their libidos fully charged with the ambitions that would create the baby boom, found themselves doubled up with parents and in-laws. To publicize their search for an apartment, one New York City couple camped out for two days in a department-store window...
...more or less know the Estee Lauder story because it's a chapter from the book of American business folklore. In short, Josephine Esther Mentzer, daughter of immigrants, lived above her father's hardware store in Corona, a section of Queens in New York City. She started her enterprise by selling skin creams concocted by her uncle, a chemist, in beauty shops, beach clubs and resorts...
...word about his mother, and that's his choice. Even after 40 years in business, Estee Lauder would attend every launch of a new cosmetics counter or shop, traveling to such places as Moscow and other East European cities. On Saturdays she might go to her grandson's Origins store in Manhattan's hip SoHo district and say, "Let me teach you how to sell." Only declining health has halted those visits during the past few years...
...Saturday, showing the sales staff how to give customers personal attention and a free gift. The latter promotion, by the way, proved to be a work of utter genius. Now an army of young women and men, exquisitely turned out and properly trained, do the same in every department store that's worthy of the brands...