Word: stores
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Dates: during 1990-1999
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Indeed, supermarkets are fighting back with their own Net groceries that emphasize name-brand trustworthiness. Take Maine-based Hannaford Bros., which owns Shop 'n' Save stores across the Eastern U.S. Hannaford set up HomeRuns.com which has upped the ante by offering a double-your-money satisfaction guarantee. It's already doing brisk business in the Boston area. That's no mean feat. Boston is a nasty little incubator of Web grocers and boasts four firms in cutthroat competition; one company, Streamline, will pay to install a fridge in your garage, allowing the Web store to make unattended deliveries...
...grocer, is available to only 8% of the U.S. population. "It's taken quite a while," admits Peapod CEO and president Bill Molloy. "Early on, people felt they didn't deserve this service yet. How could they tell their parents they didn't want to go to the store...
...Walker model. Their customers are so in love with delivery, they don't even miss manhandling the fruit and vegetables. "I never knew what I was sniffing for in a cantaloupe anyway," says Molloy. Liz Stone concurs. These days, she only sets foot in a regular grocery store about once a month, for the odd item she forgot. "When we do go now, it's like a treat for the kids," she says. Children who actually enjoy supermarket shopping? The wonders of e-commerce will never cease...
...milk carton feels light or your cheese smells like unlaundered socks and will order more. In the wake of the smart fridge, food-industry experts are dreaming of a smart garbage can--we kid you not--that will read bar codes on stuff you throw away and notify the store--which would also be a major incentive for bachelors to keep their pads tidy...
...that an interstate full of delivery trucks will spell the death of your mall. "People will go shopping in stores as a social activity," predicts high-tech guru Esther Dyson, but "there may be a lot of showrooms and fewer places where you actually take things home." Should you buy off-line, automatic in-store bar-code scanning may make checkout lines a thing of the past...