Word: stores
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...pictures of a grocery-store auction...
...What else can brands do combat this recession? They can play off something I call instant justification. When the buyer from the family goes out and buys this Louis Vuitton bag, it's actually hard to remove the guilt factor when she's in the store. She now has to come home and justify to her husband why she bought this during a recession. And when you look at the curve of guilt, the biggest spike is maybe seconds after you bought that bag, because the only thing you are thinking about is how to justify the purchase. So what...
...come back and buy it." Now we do know from our research studies that 60% of consumers will not buy the car or the bag the day after, simply because the dopamine is falling down to a level where you can't justify going back to the store...
...cutoff--don't do it right away. Give yourself a 24- or 48-hour cooling-off period, says Yale University behavioral economist Dean Karlan. If you still want the shoes--or the video game or the wineglasses--a day or two later, then allow yourself to head to the store...
Some local taxpayers are livid at Hardin officials. "It's been a complete fiasco since the beginning," says Mike Carpata, a forester with the Bureau of Indian Affairs, as he shopped at Lammers Trading Post in Hardin's downtown. But others remain supportive of the project. The store's fourth-generation owner, George Lammers, notes that after subtropical Gitmo, the dry, wintry high plains "would be torture for some of those boys." He adds, "I think it would be great for all the law-enforcement people to be here. It would help our housing market. Our city fathers wanted...