Word: stores
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...Venerable, dignified, marginally befuddled Mr. Fletcher (Danny Glover), who runs the Be Kind Rewind Video & Thrift Store on what may be Waller's very birthplace, esteems the great Fats so highly that he has commissioned a documentary in his honor. Look closely at the lovingly reproduced footage at the beginning of the film and you'll notice some familiar current faces, belonging to Jack Black and Mos Def, among Waller's fellow citizens of the 1920s. It's as if they'd time-traveled to play Woody Allen's Zelig character in an American Masters episode...
...Fletcher's store is its own adorable anachronism. The dominant poster is from Blast from the Past, and his stock is just that, since all the films available for rental are videotapes - that obsolescent VHS format, the vinyl of home movie entertainment. DVD, in medium or high definition, is nowhere to be found in his rickety establishment, where Mike (Def) works behind the counter and Jerry (Black) lives in a trailer across the street and spends his time getting in Mr. Fletcher's grayed hair...
...with his utopian hope for community and self-expression through film and gadgets, characterize the latest effort from Gondry’s fertile imagination. As a result, “Be Kind Rewind” is a uniquely Gondry creation. Jack Black and Mos Def star as two video store clerks, Jerry and Mike. When Jerry accidentally erases the contents of all the videotapes, they resort to “Sweding,” or re-enacting and recording, each of the videos that their customers want to rent. The films are said to be Sweded after Jerry?...
...last film, 2006’s “The Science of Sleep.”The victim of an electrical accident, Mike’s sudden magnetism promptly erases the content of every video cassette in his best friend Mos Def’s struggling neighborhood video store. In a race against time and good economic sense, Black and Def begin introducing customers to their own low-budget versions of classic movies that the pair shoot in Black’s junkyard.Gondry often brings his whimsical, stylish approach to surreal story arcs. It’s his charming penchant...
...Some time ago, I ran across a grocery store on the east side of Manhattan that had that odd New York habit of including several names on the same awning, as if they could never quite figure out what to call the place. One of the names - I'm not kidding - was East Cheese. For the rest of the afternoon I worried that deep in the little store's past there had been a bloody war of secession from the autocratic West Cheese. Somewhere in the neighborhood, I feared, some disgruntled Curds might still lurk...