Word: stores
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...Nobody will notice that you wrapped your gifts in brown bags from the grocery store if you add a pretty bow on top. Danny Seo, author of Simply Green Giving (he also blogs at http://dannyseo.typepad.com), recommends using old VHS and cassette tape (both curl nicely on a sharp scissors' edge), old Christmas lights, tape measures, shoelaces-really anything from the junk drawer that's long enough to tie around a box-for a vintage look. Instead of plastic bubble wrap to cushion the contents, try unshelled peanuts, dry pasta or polyester fill from old pillows. Seo also suggests using...
...holidays. Nothing surprising there. But visit the second floor, and you'll find something quite unexpected sandwiched between women's coats and fine jewelry: a 3,100-sq.-ft. Sephora, the European retailer known for its hip beauty products. The boutique is a miniversion of a typical Sephora store, replete with fanciful makeup and pricey skin-care lines presented on accessible, self-service shelves...
...lighting and signage are exactly the same as in a Sephora store, as is the black-and-white color scheme. Step out of the space, though, and the techno-pop sound track gives way to the drone of holiday background music, and you're back where you started--the second floor of a department store...
...store within a store--one of five Sephoras opened in a Penney in October--is part of the new face of a century-old retailer and the $18.8 billion company's strategy to attract younger, more affluent female customers. Come March, 10 more Sephoras will open, followed by nine more in June. "It's a brilliant move," says Citigroup analyst Deborah Weinswig. "It has a halo effect on the whole store...
Across the Hudson River at the Newport Centre mall in Jersey City, N.J., Kohl's, the $13.4 billion chain based in Menomonee Falls, Wis., is in the middle of its own makeover. The store, opened just in time for the prime shopping season, is the antithesis of the formula that has worked for Kohl's since it was founded in 1962. Unlike its hallmark one-floor, off-mall format, loved by suburban working moms, this two-story unit lies smack-dab in the center of--drumroll, please--a mall, directly across from none other than Macy's. Even Kohl...