Word: stores
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What is the biggest sin a store designer can commit? When retail establishments see a shopper as a consumer, and they see what they have as a commodity. They are not creating much added value there, no enticement...
...BUTTERCAKE BAKERY "It's two doors down from the store, so it's a regular stop for a lot of my customers. There are so many cupcakes in this town, but nobody really makes the red velvet like this...
...wearing burqas covering everything but their eyes, I wondered what Alanoud would be like and whether it would be difficult to relate to someone from a culture so different from mine. That was before a dazzling girl in a savvy mix of Seven jeans, layered tops from the chain store Mango, and Cartier jewelry showed up looking like an Arab Beyonc?...
...nearly half an hour late for Nof Al Mazrui, the young mother who is Alanoud's shopping buddy. Nof, who hails from the neighboring emirate of Abu Dhabi and moved to Dubai when she married four years ago (in Elie Saab couture), is about to open a kids' store called Lolly Pop in the Village Mall. But how to find her now? Right in front of us is a site map that is cut into complicated colored cross sections. We're completely confused. Alanoud whips out her cell phone. "Upstairs? By Mont Blanc and Diesel...
...après-ski plan includes an invitation to Burberry's store opening, where ceo Rose Marie Bravo surveys the crowd. "The consumer is so elegant here!" she says of the Dubai women outfitted in subtly customized abayas, designer handbags popped over their shoulder. "Aren't they gorgeous? They look stunning," Bravo continues. "They say, 'Well, you all wear uniforms in the Western world too,' and look at us," she says with a laugh, indicating how she and I are dressed. "They're right. We're in black as usual...