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Consider my septuagenarian father-in-law Exhibit A in the battle against spyware- the malicious software that operates on a computer without the user's informed consent. This past holiday season, I emailed him a link to the Apple Store, so that he could buy his beloved son an iTunes gift card. But when he clicked on the legitimate link, his computer took him to another website, where he forked over $40 for a $15 card. (He did actually get the card, but at an illegitimate $25 premium; Apple ships for free...
...logo. Glaser's name lent them some instant cool, and that distinctive B is now a familiar New York City signpost. When distributors balked at selling tiny lots of their beer, Hindy and Potter drove the trucks themselves and found salesmen who would patiently teach bar managers and convenience-store owners about specialty beer. They even started distributing rival beers, turning that into a hugely profitable business. "It kept us alive when almost all the other small breweries in our area went bankrupt," Hindy says...
Lundgren, a retail veteran and onetime CEO of Neiman Marcus, wants to do that by changing the look and feel of department-store shopping. On his agenda: broader aisles (managers will be assigned 32-in. rulers or measuring tapes to make sure they leave at least that much space), less cluttered departments (15% of display racks will be removed), upgraded fitting rooms (with plasma-screen TVs in the waiting area), stores that are easier to navigate ("way finding" signs will guide shoppers) and more help looking up prices (at least 35 bar-code readers in every store). The changes...
...danger is that Macy's will oversaturate its stores with merchandise that is exclusive but still unexciting. "Consumers don't want to go and find the same thing at every darn store," says Pam Danziger, president of Unity Marketing. Steven Keith Platt, head of a Hinsdale, Ill., retail think tank, the Platt Retail Institute, expects Federated to make deals with several well-known apparel and housewares makers to create products that consumers will find only at Macy's. Lundgren says he has already received at least half a dozen such offers but hasn't inked any deals...
...Jungen's most crucial moment of inspiration for the Proto- types came during a trip to New York City in the late '90s, when he wandered into Manhattan's enormous Niketown store, where athletic shoes are displayed in glass cases like precious objects. "I came there straight from the Metropolitan Museum," he says. "I was fascinated that the Nikes were on display in this museum-like environment." From there, it was just a short step to making Nike-like things for a real museum. As opposed to a lot of art that plays seriously with ideas, Jungen's masks, some...