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...though Joseph withdrew it days later, after Kraft announced it would banish trans fats from the Oreo and then committed to doing so across its product lines. It has succeeded in converting 73% of its cookies and crackers, including Triscuits. But so far, the Oreo project has put on store shelves only low-fat, sugar-free and "golden" varieties of the cookie, which taste nothing like the original, which is still sold. Kraft says it has found a fix, but the trans-fat-free original Oreo won't debut until the end of the year...
...study in Cell Metabolism reports that the muscles of people who are overweight may be programmed to store fat rather than burn it. The obese produce three times as much SCD1, a fat-building enzyme, as thin people, and their muscles burn 43% less fat. One sure way to reboot your body: exercise...
...makes programs that run on that operating system (iTunes, iMovie, Safari Web browser, etc.). It also makes the consumer-electronics devices that connect to all those things (the rapidly multiplying iPod family), and it runs the online service that furnishes content to those devices (iTunes Music Store). If you smooshed together Microsoft, Dell and Sony into one company, you would have something like the diversity of the Apple technological biosphere...
...winning. He's willing to lose. He has done it often enough. He's just not willing to be lame, and that may, increasingly, be the winning approach. The iPod proved that design and ease of use are at least as important as increased functionality, and the iTunes Music Store proved that goes for smoothly integrating physical devices with online services too. "I think the definition of product has changed over the decades," observes Tony Fadell, vice president of engineering in the iPod division, who played a key role in conceiving and building the first iPod. "The product...
There are other portable video players out there, but none look as nice or are as easy to use as the new iPod. And it works well--seamlessly, as Jobs would say--with the iTunes Music Store, which gives users a quick, legal and reasonably cheap way to buy video content (which so far consists of music videos, some charming Pixar shorts and a few TV shows from ABC, including Lost and Desperate Housewives). That is the kind of integration that Apple's approach makes possible...