Word: stores
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...Eisenberg knows how to shop. He can see through marketing campaigns, advertisements, and all the subtle nuances behind a store's attempt to make you spend your money. In his new book, Shoptimism the former executive vice president of clothing retailer Lands' End (and former editor-in-chief of Esquire) examines why we shop, how we buy, and what sort of tricks the advertising industry tries to play on us. (Watch TIME's video "Are You Ready To Shop...
Have you changed your shopping habits since writing this book? Not dramatically. What is different is what I notice when I walk into a store. I walked into a Gap recently and I immediately saw that there was no clear pattern to how old the customers were. There were some people in their late 30s, some people in their early 20s. The music that was playing was a kind of soft rock, pop, instrumental music. Their campaign was about legacy, "We've been selling great-fitting jeans for 40 years." Then I walked into an Express store. The music...
...fending off influenza as that of a younger animal - similar to the vulnerability seen in aging humans. Still, says Dr. Ann Garvey, state public-health vet at the Iowa Department of Public Health, "We just don't know, we really don't." (Watch a video about a pet store in Gaza...
...recently visited the Harvard Book Store to catch a glimpse of its newly acquired Book Espresso Machine, the $100,000 apparatus that can print a fully bound, 300-page book in four minutes...
...like a crash course in Malaccan history. Originally a Portuguese chapel, it was taken over by the Dutch in the 17th century and used as a place of burial. When the British arrived in 1825, they added a lighthouse and converted the original building into a munitions and gunpowder store. Wander through the arresting stone structure, which is open to the sky, then sit on the cool floor and gaze out at the Strait. (See TIME's Global Adviser for exotic, beautiful and interesting getaways...