Word: stores
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...sprint to pay $130, the cost of a high-tech Spira, for a brand they have never heard of. Plus, the sneakers aren't dashing. "They're ugly," says Andy Krafsur. Spiras are in 700 retail shops, but they didn't test well at Foot Locker, the 4,000-store giant. "We need to establish ourselves in the small stores where people explain the technology," says Krafsur. "That's where Nike started." The company can't compete with Nike if the USA Track & Field ban isn't lifted; many serious runners won't touch an illegal shoe. Krafsur is fighting...
...spins her stories in such charming, matter-of-fact tones that you almost don't realize you're entering a hybrid world that's part Muggle and part magic. A love-befuddled boy talks to a character from his favorite TV show on the phone. A late-night convenience store is visited by zombies who refuse to buy anything. An entire village pulls up stakes and moves itself inside a handbag made of the skin of a dog. Link casts her spells like an expert; these tales are far darker, crueler and sadder than their premises suggest...
Sick of scribbling a grocery list on the go, only to lose it or change your mind by the time you make it to the store? Now a plethora of menus is just a click and a scroll away. Kraft Foods recently made 100 recipes (featuring Kraft ingredients, of course) available to download to your iPod. "The iPod is the next revolution on how to get info on the website into consumer hands," says Ian Smith, Kraft's director of global digital marketing. Kraft's recipe downloads do not use the audio function and take up less than...
...saying U2 is the largest underground act in the world," says their manager, Paul McGuinness. "I suppose that's true, but it is starting to change." And in a hurry, at that. Ask Thom House, who sold U2 concert tickets for local gigs via computer at his two video stores in New York and New Jersey. Crowds started lining up at his Manhattan store Thursday night, and at first, he says,"I had no idea why they were there. I chased them away, saying we were not selling tickets until Saturday. They kept coming back. We bought movie tickets...
...course you will want to know about those snappy nicknames before ! anything else. Bono, born Paul Hewson, got his off a sign advertising Bono Vox of O'Connell Street, a hearing-aid store in Dublin. Not until later did he learn that the phrase meant "good voice" in cockeyed Latin, but he had long since dropped the Vox. Bono -- say it Bon-no, to sound like the German city and not like the name of Cher's ex-husband -- came up with the name for David Evans. "The edge is the border between something and nothing," he announced...