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Perhaps the least well known of the Square’s vintage offerings is ironically the best geared towards the college crowd. At Proletariat, owner Kerry Simon relies on more than a dozen hand-selected buyers all over the country to stock his store with just the right kind of nostalgia-chic clothing for the college-age hipster. His buyers are true aficionados, the kind who “would see a shirt and it wouldn’t fit them, and they’d buy it anyway so no one else would get it,” Simon...
First things first. There are three things that distinguish vintage clothing from what you’ll find at the average store or Salvation Army: style, style and being at least ten years old (though usually more). When it comes down to it, “vintage” essentially means “used & unique.” And, generally speaking, pieces are either of a very good label, or no label at all—there’s really no such thing as vintage Gap. But that tissue-thin camp T-shirt from when you were...
Owners of vintage stores are neither raiding our closets, nor (hopefully) stealing shirts from unsuspecting day campers. Instead, there are three main methods for vintage stores looking for goods: donations, auctions or an army of vintage minions. Each method gives the store a certain character, so if you’re wondering which one suits your style, you’re lucky that in the Square we’ve got all three...
...preening and pampering rituals of middle school slumber parties live on at Beauty & Main. The store offers makeovers and skin consultations for parties of six to eight in an elegantly simple—if heavily perfumed—setting laden with high-end makeup products. A squad of makeup artists at your disposal, complimentary wine and hors d’oeuvres and skin care freebies for everyone to take home: does it get any better...
...more structured bonding time, check out 1154 LILL Studio, which hosts “handbag parties.” The Newbury Street store closes on Tuesday evenings and late Saturday nights to entertain private parties of twelve or more. The concept has been so successful that 1154 LILL has hosted parties every week since its opening last March. The soothing lime green walls are mounted with an endless array of sample handbags named after girls—Kelly, Patricia, Tiffany et al. With John Mayer blasting overhead, guests customize handbag prototypes on handsome workbench spaces in this veritable altar...