Word: storz
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Dates: during 1980-1989
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...turned out, failing at brewing was one of the best things that ever happened to him. He sold his beer brands (Grain Belt, Hauenstein and Storz) to G. Heileman Brewing and auctioned off machinery, thus making a $5 million profit. He used that money in a joint venture with the Pohlad family of Minneapolis to buy nearly $300 million worth of property and uncollected bills from bankrupt retailer W.T. Grant for the fire-sale price of $44 million. Says he: "That was the mother lode that got it all going." It earned him the nickname Irv the Liquidator...