Word: storz
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...there to the Republican National Convention at his own expense. The Des Moines Ministerial Association was apoplectic when he accepted as a gift to the state the grand champion calf of the 1955 State Fair, only to discover later that the bearer of the gift was Omaha's Storz Brewing...
Enjoyed your story about R. Todd Storz, King of Giveaway. KOWH is one of the finest stations to listen to because of its music and news, and its commercials are often a riot to listen...
...TODD STORZ...
When the giveaway king bought WDGY in Minneapolis for $334,000 last January, rival stations sent scouts to spy out Storz's stunts in other cities, have since handed out $60,000 on competing giveaway programs. Nevertheless Storz has already jacked his station up from eighth to second place, trebled advertising volume...
...every station he has bought, Storz has raised salaries and cut staffs, says: "We'd rather pay one good man three times what we'd pay for three mediocre ones." He is shopping for two more stations, to raise his bag to seven, the legal limit. Storz professes to be uninterested in TV. Says he: "Our formula is good as long as radio is good-and we think radio is good forever...