Word: stradford
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Dates: during 1990-1999
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...traditional grooves that determine how music is marketed. Executives who program for traditional rock stations fret that the white teens who make up their audiences won't identify with black rockers. Black programmers argue that their listeners are turned off by the heavy-metal sound. Says Mike Stradford, programming director at KKBT-FM, a rhythm-and- blues station in Los Angeles: "We make money by playing the music that our listeners want to hear...
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