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Even more surprising, Nike's all-out effort has produced some genuine innovation--including the Sumo2, which capitalizes on something called the moment of inertia; the geometric shape minimizes the twisting of the club head during an off-center ball strike, translating into a straighter, longer stroke off the tee. "Nike timed it so well that when they decided to get serious and get into golf equipment, they had the ultimate endorser in Tiger Woods," says Marshal Cohen, chief analyst at NPD Group. "Then they introduced new technology into the marketplace and really rejuvenated the golf industry...

Author: /time Magazine | Title: Member of the Club | 4/12/2007 | See Source »

...tell her about my train ride to nearby Philadelphia that morning and discover that I have just been evaluated on small talk. I pass. (I got into trouble for just that talent in high school.) She asks me about my background, my education. She evaluates my posture (Stand up straighter!), my demeanor (there is a "slight current of negativity"), my conversational mannerisms (I put my hands on my face and forehead, a no-no). We are now in the Mom Zone, times 10. My gestures pass muster, except that I am told I am playing with my bracelet...

Author: /time Magazine | Title: Manners Matters | 1/18/2007 | See Source »

...covert Republican shill? Shill, yes, sometimes. Its opinion shows blatantly tilt right. The news plays straighter, though as I write I'm looking at a Fox News chyron that reads, "If Rumsfeld left amid criticism, would America be at risk?" Covert, not so much. The network famously calls itself "fair and balanced," but "fair and balancing" would be a better description: Roger Ailes repeatedly describes his news network as a counterweight, on the right, to the rest of the news media. His argument that nearly every other mainstream media outlet slants left is self-serving and mostly wrong...

Author: /time Magazine | Title: What Hath Fox Wrought? | 10/6/2006 | See Source »

...left her paralyzed from the bottom of her rib cage down. Shortly after she awakens, Davis signals with a thumb and index finger that she can feel nearly two inches lower than before. "My goal," she says, "is to regain my stomach and back muscles enough to sit up straighter...

Author: /time Magazine | Title: Giving Back Hope | 8/16/2004 | See Source »

...that long ago that the term makeover suggested little more than a new eye shadow or a dye job. Now it is just as likely to result in a straighter nose, larger breasts and a brow that won't furrow when confronted by even the most noxious odor. That attaining such features often involves anesthesia, injections, incisions, blood and a professional with at least seven years of medical training is a distinction increasingly lost on the general population...

Author: /time Magazine | Title: At What Cost Beauty? | 3/1/2004 | See Source »

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