Word: straightforwardly
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Consider that marriage probably originated as a straightforward food-for-sex deal among foraging primates. Compatibility was not a big issue, nor of course was there any tension over who would control the remote. Today, however, a spouse is expected to be not only a co-provider and mate, but a co-parent, financial partner, romantic love object, best friend, fitness adviser, home repair-person and scintillating companion through the wasteland of Sunday afternoons. This is, rationally speaking, more than any one spouse can provide...
Modern advertising and modern celebrity arose simultaneously in America. The symbiosis was automatic, and Sarah Bernhardt leased her name and reputation to merchandisers decades before Cher was born, let alone starring in infomercials for personal-grooming products. At first endorsements were simply that: straightforward firsthand testimonials about the virtues of a product. William McKinley appeared in Waterman pen ads even while he was in the White House ("An invaluable pocket companion...
That's why "Beavis and Butthead," the MTV cartoon hit, breaks the mold. It's a straightforward appeal to a completely different audience. Twentysomethings, with a few immature exceptions, just...
...deadly opposed to her confirmation," says James A. Smith, a lobbyist for the Christian Life Commission. But the White House contends it is ready to fight for this nominee. Says Health and Human Services Secretary Donna Shalala: "She is colorful and plainspoken, and Americans like people who are straightforward." One Republican Senator, Don Nickles of Oklahoma, has come out against her, but no one expects it to stop there...
...that everyone's a postmodernist, even a straightforward summer megahit has moments of wry distance from itself: in Jurassic Park, a shot of merchandise at the Jurassic Park gift shop gets laughs from audiences aware that Jurassic Park toys and bubble bath are already on store shelves...