Word: strategist
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Dates: during 1980-1989
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...delirious reception he received from the delegates. The film was studded with staged vignettes of American life: a smiling old couple, a wedding, a sunrise, a house under construction. Over one, an announcer says, "America's back." Explains Phil Dusenberry, a Madison Avenue creative director and Reagan advertising strategist: "That is what we have done in the past with Pepsi, to elicit a sense of feeling. It is a sense of optimism, a sense of patriotism...
...with his natural reserve and sometimes phlegmatic manner, Mondale seems ill equipped to drive the inspirational message home Democratic Strategist Robert Strauss says that his man's empathy is not transmitted well on TV. "When you get past the show-biz part of it and talk about family values and American values," Strauss says, "Mondale doesn't have to take a back seat to anyone. But he doesn't handle the tear in the eye anywhere near as well. It's like everything else. It depends on how you do it." New York Governor Mario Cuomo...
...office sooner, thus affording Turner more time to build his record, and for weakening the party by ignoring its provincial roots. Asked what he thought of Turner's campaign, Trudeau blithely replied, "I don't really know. I've been on vacation." Said a top Liberal strategist: "Trudeau did not give a fig about the party. It was hard to escape the feeling that he was delighted at the trouble Turner was having...
...that, some Democrats express hope that the whole affair will work to the advantage of their ticket. Beckel insists that because Ferraro showed so much spunk under fire, "this netted out as a political plus." One senior strategist asserts that Ferraro's performance instilled in campaign workers across the country a fighting spirit that "sometimes turns certain defeats into victories...
...failure sticks. Walter Mondale's hope is that before Americans step into the polling booths, they will come to see that the Teflon is just a thin coating, that the President beneath is oblivious and misguided. "Mondale and Ferraro are putting up warning signs," notes a White House strategist. "They are saying the next four years will be dangerous if Reagan is reelected. We will have to respond to that." The wishful Democratic scenario has the electorate looking toward a problematic future and deciding that one term of the Reagan regimen has been O.K., but that one term was enough...