Word: strategist
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Dates: during 2000-2009
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JOHN WEAVER, Senator John McCain's chief strategist, on the problems plaguing McCain's presidential campaign...
...long; that most people want to reduce abortion but not criminalize it, protect the earth instead of the auto industry, raise up the least among us; and that a lot of voters care as much about the candidates' principles as about their policies. "What we're seeing," says strategist Mike McCurry, "is a Great Awakening in the Democratic Party...
...That's the number of people his campaign says have already donated to him, and it amounts to more than a doubling of his fund-raising base in the past three months. "He's got a much more viral campaign than we do," says an envious Hillary Clinton strategist, using a term for word-of-mouth advertising and marketing techniques. "He's got a real buzz about...
...Gotcha," he declares, as the campaign harvests more cell-phone numbers to add to its text-messaging network. A few weeks ago, his campaign sent out a fund-raising appeal via text message to the 13,000 phone numbers he had captured that way, and raised thousands, says Edwards strategist Joe Trippi...
...there is any opportunity for McCain, it lies in the fact that, although Republican primaries often turn into coronations, none of the other GOP contenders have caught fire with voters. "This is a volatile election," says McCain's chief strategist, John Weaver. For now, that instability may be McCain's best hope...