Word: strategist
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Even before the results were in from New Hampshire, McCain was raising his game to a more professional level. The freewheeling press salons that used to take place unchaperoned by any campaign aides are now more structured. Strategist Mike Murphy sits at McCain's right hand, playing hall monitor by clarifying positions and editing possible missteps the candidate might make. Murphy is a bottomless pit of tall tales and campaign spin who can spell the candidate from having to provide round-the-clock sound bites and chatter...
...Hampshire tracking polls had McCain's lead drying up as the week wore on. The same polls made McCain seem understandably rattled at times, and his aides worked hard to allay his fears. On Friday, as the candidate got back on his bus after an impromptu stop near Exeter, strategist Mike Murphy told him he'd just spoken to a pollster. "He says it's in the bag," Murphy assured...
Flip-flopping of any kind is not tolerated in South Carolina, so the Bush people are using McCain's abortion contortion to help shape a message: McCain is the Clinton of the G.O.P. primary. Bush's top strategist in the state, Warren Tompkins, says McCain is "taking positions to the left in order to find a constituency, play a numbers game." He calls McCain's tax policy "more Clintonesque than Reaganesque." And of McCain's plan to use most of the surplus to reduce the national debt and shore up Social Security, he adds, "I don't believe our party...
...crucial for a state like California, in which it takes at least $1 million a week to reach television viewers five times in the state's four major markets. "Ten million dollars is not a helluva lot of money out here," says California Democratic Governor Gray Davis' top political strategist, Garry South. Davis' gubernatorial campaign spent $1 million just in the last 48 hours of its race. Bradley has already spent considerable time on the coast throughout the fall--and among Democrats, Gore still leads him better than...
...haircut and has been known to show up at important meetings in shorts. But both are products of Washington prep schools who trace their roots to rural Tennessee. When the future Vice President was an up-and-coming investigative reporter and editorial writer at the Nashville Tennessean, his future strategist was sitting at the next desk as a summer intern. Eskew later made a reputation for simple, funny, devastatingly effective political advertisements, the most famous being a cartoon series in which he portrayed popular Republican Connecticut Senator Lowell Weicker as a big, lazy bear snoozing through votes and waking...