Word: strategist
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...tone down the hyperactivity of the campaign's war room, with its zeal to respond instantly to every G.O.P. charge. The constant counterpunching, Clinton believed, was overshadowing his larger message. Within the campaign, the power of the war room and its generals -- communications director George Stephanopoulos and top strategist James Carville -- has been a source of envy. "It has taken George and Carville months to realize that they have to trust Bill Clinton's instincts," says a well-placed campaign official...
...Clinton camp, meanwhile, came to the same conclusion. A sampling taken by Democratic pollster Stan Greenberg showed that Hillary's favorability ratings shot up 8 or 9 points right after the Republican Convention. All the Hillary bashing in the Astrodome, says Clinton's top campaign strategist, James Carville, "played to a decent advantage for us. The Republican Party in Houston made a collective fool of itself in attacking Hillary. People want to hear other things in an election campaign than a distorted 1974 scholarly article...
...Vice President. There are not even any pictures of him on the Bush-Quayle re- election poster, presumably out of fear that the Vice President's vapid visage will repel swing voters. Says a senior G.O.P. adviser: "You won't see Bush even with a cutout of Quayle." This strategist admits the image of Clinton and Gore working so closely in tandem "points up the weaknesses Quayle brings...
...Bill Clinton accepts that there is a moral decline," says his campaign pollster, Stan Greenberg. "That the values of mainstream America have not been respected and supported. But George Bush is part of the problem." The Clinton strategy is summarized in the slogan that top strategist James Carville has posted in the campaign war room at the Little Rock, Arkansas, headquarters: "It's the economy, stupid." The Clinton approach, says Greenberg, is that "family values is about fifth on the list of what voters want addressed by their President...
...understand that her husband needs sleep and needs time to think," says Thomases. Until recently, she was the epicenter for controversy within the campaign, which may explain why she has received scant public credit for shrewd judgments like doggedly promoting the bus-tour idea within the Clinton camp. Top strategist James Carville defends her in these terms: "The most powerful force in the universe is inertia, and Susan is the most anti-inertia person I know...