Word: strategist
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...solution-oriented guy, a turnaround CEO, is a particularly good fit in Michigan," says his national spokesman, Kevin Madden. "We can win there with a focus on the economy and showing the governor is someone who can lead on job creation and the global economy." Alex Castellanos, a senior strategist for the campaign, painted their seven-point loss - two points better than their finish in Iowa - as the campaign's hit of the reset button. "Something big has changed, the race has refocused itself. I think the race starts here...
...meantime, his campaign said there is a silver lining to having a three-person field. "We beat Hillary in Iowa, she beat us here. Obama beat her in Iowa, she beat him here," said Jonathan Prince, Edwards' top strategist. "If you have these results on February 5, no one's the nominee. No one's anywhere near 50 percent... And we think over the long haul we're going to be very competitive...
...debate, visibly angry in a way voters had not seen before. But on Monday, she teared up when asked how she was coping with the campaign - displaying the kind of emotion that people would associate far more with Bill Clinton than with his wife. Said one prominent Democratic strategist not affiliated with the campaign: "Yesterday helped her a lot with women...
...staff when she was First Lady, and Doug Sosnik, who was a top aide to her husband. "Maggie will make her feel more comfortable; Doug will make him feel more comfortable," said one campaign adviser. "And they've both been through this before." For now at least, chief strategist Mark Penn - whom many had blamed for failing to recognize the larger forces that had been at work in her Iowa defeat - will remain with the campaign...
...answering questions from the press and public, allowing her humor (and a bit of anger) to shine. She will, finally, trust her own instincts and stop relying so much on polls and market testing. A big election like this one is won on macrovision, not the microtrends that her strategist Mark Penn keeps touting. And in facing an idealistic opponent, she will remember that she, not her husband, was the one who came up with the famous line "I still believe in a place called Hope...