Word: strategists
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Dates: during 1980-1989
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Jackson is seeking to make his "rainbow coalition" less monochromatic. His technique is to back the demands of almost every discontented group in society: feminists, distressed farmers, striking meat packers and TWA flight attendants, and laid-off oil-field workers. Says one party strategist: "His is an effort to take every political grievance that ever existed and make a political movement." He has had some early success: though organized labor primarily regards him with deep suspicion as a potential party-splitting force, he has been invited to give the keynote speech Monday at the convention of the American Federation...
Both Democrats and Republicans are jealously eyeing the votes of baby boomers, who do not, as a rule, share all the values or the goals of the religious right. "The key word for 1988 is tolerance," insists Republican Strategist Roger Stone. A fellow analyst of baby-boom voters, George Bush's strategist Lee Atwater says that whoever succeeds Reagan will have to emulate him: "Reagan won the baby-boom vote in 1984 because he projected tolerance. They did not think that Reagan would impose his personal views on them. A Republican can afford to be more conservative on social issues...
...stage Cuomo is the strongest of the contenders," says Arizona Governor Bruce Babbitt, a conservative Democrat who is a potential rival for the nomination. Some are waiting to see how Cuomo will position himself. "It's a question of which Cuomo he will try to sell," says one Democratic strategist. "His San Francisco speech in 1984 was really an eloquent defense of the past. But if he is going to sell the pragmatic Governor who also has a heart, that's another matter...
...never thought of myself as a lobbyist," he said. "I thought of myself as a strategist. I've never had a client ever ask me to talk to the White House or talk to the President. I've never tried to influence a decision. I've only made two or three calls to Capitol Hill. I don't know that much about it up there. I've coordinated strategy for those corporations and those countries that wanted to understand and deal with the U.S. The opportunity with Saatchi was to do that on a worldwide basis: 95% of my work...
Republican Strategist Stuart Spencer observes that "right now, you can take a blanket and throw it over the top five candidates; they're that close." The winner, adds Spencer, "will be the one who has the money to spend on television in the final weeks." All told, the G.O.P. hopefuls are expected to spend some $9 million. So far the champion cash collector and the candidate with the most media sizzle is Zschau, 46, a former Stanford business professor and successful electronics entrepreneur (founder of System Industries, Inc.) who has earned broad respect after only two terms in Congress...