Word: strategists
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...spent last week where he usually does, out of the limelight. But that didn't stop Democrats from seeing Rove everywhere, his invisible hand guiding all that the White House has done to prepare the country for war. For months Democrats have suspected that Rove, President Bush's chief strategist, was manipulating the war on terror to Republicans' political advantage. In August, when Democratic operative Jim Jordan was asked how war might affect the November elections, he replied caustically, "You mean when General Rove calls in the air strikes in October?" And when majority leader Tom Daschle erupted...
...Then there's the President, who likes to keep his exuberant aide in check by tartly reminding him who's boss. Says Ed Gillespie, a G.O.P. strategist who worked with Rove on the Bush campaign: "If Karl said we should invade Iraq to help us in the November elections, he would have found himself sitting on his ass on Pennsylvania Avenue because the President would have thrown him out of the Oval Office...
...fighting terror is vital, dovetails nicely with Bush's way of thinking and keeps the Democrats off balance. But they fear that his real challenge is growing at home, where the prospect of a double-dip recession looms. Many of these Republicans were surprised in January when Bush's strategist Karl Rove said the G.O.P. will make the President's "handling of the war on terrorism the centerpiece" of its plan to win back the Senate and keep the House in November...
...having to justify the value of their creative work as never before. They are already hedging their bets, setting up or funding alternative shops in New York City or Los Angeles with such hip monikers as Brand Buzz, Renegade Marketing Group and Interference Inc. Al Ries, a veteran marketing strategist and co-author of the just-published book The Fall of Advertising & the Rise of PR (Harper Business), says the reason is simple: traditional advertising has lost most of its credibility. "Anything you say about yourself is now automatically suspect," he says...
...statewide offices. It has been nearly 30 years since a Democrat has won an open Senate seat. When three-term Senator Phil Gramm announced his retirement last year, who thought Republicans didn't have a lock on his replacement? Just to make sure, the President's political strategist, Karl Rove, mineswept the primary field to ensure that attorney general John Cornyn, a stately, snowy-haired vote getter with a huge political bankroll, would have a straight shot...